2024 BILLBOARD MUSIC AWARDS AMASSES 6.7 MILLION VIEWS 

PRIMARILY DISTRIBUTED ON FOX, PARAMOUNT+, AMAZON’S FIRE TV CHANNELS, HULU, BILLBOARD.COM AND HARMONY

2024 BILLBOARD MUSIC AWARDS SURPASSES 330 MILLION IN TOTAL CROSS-PLATFORM VIEWS, UP +14% YEAR OVER YEAR, SCORING RECORD NUMBER WITH FIRST-OF-ITS-KIND MULTI-PLATFORM VIEWING EXPERIENCE

THE 2024 BBMAS WAS THE #1 SPECIAL PROGRAM ACROSS ALL OF TV AND STREAMING RANKED BY TOTAL VIDEO VIEW COUNTS IN THE LAST 90 DAYS

THE 2024 BILLBOARD MUSIC AWARDS WAS THE #1 SOCIAL PROGRAM ACROSS ALL OF TV AND STREAMING ON DECEMBER 12

Social Engagements Jumped 54% Year-Over-Year

• The 2024 Billboard Music Awards Presented by Marriott Bonvoy (BBMAs) surpassed 330 MILLION cross-platform views, up 14% year-over-year, generating record viewership in a first-of-its-kind groundbreaking, multi-distribution model across broadcast, streaming and social channels.   The special aired live on FOX, Amazon’s Fire TV Channels, Billboard.com and Harmony and on-demand on Paramount+, Hulu, Amazon’s Fire TV Channels and Billboard.com. Content was also distributed via BBMAs and Billboard social channels, including YouTube, X, TikTok, Facebook and Instagram.

• The BBMAs amassed 6.7 MILLION views, primarily distributed on FOX, Paramount+, Amazon’s Fire TV Channels, Hulu, Billboard.com and Harmony.

• The 2024 Billboard Music Awards was the #1 social program across all of TV and Streaming on 12/12/24 [source: Social Content Ratings]

• • Ranked #1 in total interactions (Facebook, Instagram, Twitter and YouTube
  • Ranked #1 in earned interactions (Cross-platform Key Opinion Leader [KOL] + Organic Twitter)
  • Ranked #1 in total video view counts (Facebook, Twitter and YouTube)

• The BBMAs saw increased social engagements throughout the duration of the campaign (+54% year over year). [source: ListenFirst]

• The top performing VOD clips on BBMAs Instagram included:

• • Stray Kids, 30 Million
  • Fuerza Regida, 10.6 Million
  • Linkin Park, 5 Million 

• According to data from Luminate, the most comprehensive analytics platform revealing the trends, behaviors and insights across film, television and music, the songs performed on the 2024 BBMAs saw an increase in total on-demand streams (Spotify, iTunes, Amazon Music, Pandora, YouTube, etc.) on the day following the BBMAs (when compared to BBMAs day – December 12). Examples include:

• • “ALL MY LOVE” by Coldplay up 45%
  • “I Am Not Okay” by Jelly Roll up 28%
  • “SHAKE AH” by Tyla up 19%
  • “PUSH 2 START” by Tyla up 11%

• Taylor Swift took home the most trophies of the night with 10 wins including the coveted “Top Artist,” crowning her the most decorated BBMAs winner of all time with 49 wins. Global superstars Coldplay, Fuerza Regida, Jelly Roll, Linkin Park, Megan Moroney, SEVENTEEN, Shaboozey, Stray Kids, Teddy Swims, and Tyla took the stage from locations around the world, including Brazil, London, Australia, South Korea, and the U.S., delivering original, curated performances exclusive to the BBMAs.

• The BBMAs honors the year’s biggest artists, albums, songs, producers and songwriters across multiple genres, as determined by year-end performance metrics on Billboard’s Year-End Charts, the music industry’s ultimate authority and data-driven measure of success, which measures music consumption from the Billboard charts dated October 28, 2023 through October 19, 2024.

About Dick Clark Productions
Dick Clark Productions (DCP) is the world’s largest producer and proprietor of televised live event entertainment programming including the “Academy of Country Music Awards,” “American Music Awards,” “Billboard Music Awards,” “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest,” “Golden Globes,” “So You Think You Can Dance,” from 19 Entertainment and DCP, and “Streamy Awards.” Dick Clark Productions owns one of the world’s most extensive and unique entertainment archive libraries with more than 60 years of award-winning shows, historic specials, performances, and legendary programming. Dick Clark Productions is owned by Penske Media Corporation, in a subsidiary joint venture between Penske Media and Eldridge. For more information, please visit DickClark.com.

About Billboard
Billboard is the ultimate barometer of success in music. Through its iconic charts, breaking news, thought leadership, multi-platform storytelling and world class events, Billboard tracks the world’s top musicians and the business that powers them. Since its origin in 1894, music leaders and fans across the world look to Billboard as the most trusted source for music information, spanning 15 countries and published in 10 languages. The prestigious Billboard Music Awards are the only premium awards ceremony that recognize musicians for their undeniable achievements on the Billboard charts, using pure data to determine the winners, rather than relying on opaque committees or undisclosed voters to select the honorees giving fans maximum impact at each year’s ceremony, as Billboard’s chart data measures fans’ engagement with their favorite music. Billboard’s other premium experiences range from the Billboard Power 100 to Billboard Women in Music, Billboard Latin Music Week, and Billboard Live, which connects the most impactful artists and industry leaders with fans from all cultures and corners of the globe.

About Penske Media Corporation

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate monthly audience of more than 350 million. Since 2004, PMC has been a pioneer in digital media and live events, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby and Luminate, the premier data and analytics company. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several of the most iconic and vital cultural events such as The Golden Globes, Country Music Awards (ACMs), Billboard Music Awards (BBMAs), New Year’s Rockin’ Eve, SXSW, American Music Awards (AMAs), LA3C, Life is Beautiful, Latin Music Week, and ATX Television Festival. Penske Media is headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, for more information, please visit www.PMC.com.