Billboard and dick clark productions announced today that T-Mobile is the title sponsor of the live stream magenta carpet pre-show at the “2016 Billboard Music Awards.” As the first awards show to be broadcast from the new T-Mobile Arena in Las Vegas, the “T-Mobile Magenta Carpet Live at the BBMAs” will feature an all-new magenta carpet and a T-Mobile branded stage hosted by Rachel Platten and Ted Stryker. T-Mobile is working with DJ Khaled to provide fans with exclusive backstage and behind-the-scenes access on social media via Twitter, Snapchat, Facebook and Instagram before and during the show with #MusicFreedom.
“T-Mobile Magenta Carpet Live at the BBMAs” will be available on BillboardMusicAwards.com, Billboard.com, the Xfinity platform and on Facebook.com/T-Mobile beginning at 6:30pm ET / 3:30pm PT on Sunday, May 22. The show will bring fans live interviews with their favorite Billboard finalists, presenters and performers from the first stop on the carpet, the T-Mobile Stage, as well as the first look at the stars as they arrive for the BBMAs.
The magenta carpet live streamed pre-show precedes the “2016 Billboard Music Awards,” which will broadcast LIVE from T-Mobile Arena in Las Vegas on Sunday, May 22 at 8:00 p.m. ET / 5:00 p.m. PT on ABC. For the first time in Billboard Music Awards history, viewers on the West Coast will watch the show live along with fellow fans on the East Coast. This year’s show, which will be hosted by hip-hop artist, Ludacris and international music sensation, Ciara, will showcase big performances, unexpected collaborations and much-discussed pop culture moments.
Throughout the show T-Mobile will continue the exclusive backstage access on Facebook.com/T-Mobile with host DJ Khaled giving fans an insider’s look at the carpet, backstage and the view from his seat. Fans can follow what’s going on behind-the-scenes via #MusicFreedom or directly on T-Mobile’s social channels as well as on DJ Khaled’s own Snapchat, Twitter and Facebook accounts. T-Mobile will also share exclusive moments through a backstage Snapchat Confessional and Side-Stage Interviews that capture the moments as celebrities walk off the stage after performances and accepting awards.
A major force in the music industry, mogul, executive, mega producer and recording artist, DJ Khaled, known as the “Anthem King” and commonly referred to as the “Quincy Jones of Hip Hop & R&B,” has made dozens of chart topping hit records featuring Jay Z, Kanye West, Drake, Chris Brown, Ludacris, T.I., French Montana, Future, Big Sean, Rick Ross, John Legend, Nicki Minaj and Lil Wayne, among others. Khaled is also one of the biggest personalities on social media, with over 6 million Snapchat followers, 3 million Instagram followers and 2.7 million Twitter followers devoted to his inspirational and often whimsical quotes on achieving success in life. Most recently, he dropped his eighth studio album I Changed a Lot which featured the singles “They Don’t Love You No More,” “Hold You Down,” “How Many Times,” “Gold Slugs” and “You Mine.” The album boasts guest appearances from Jay Z, Big Sean, French Montana, Fetty Wap among others. In 2006, he launched innovative label deals and started We The Best Music Group. In 2010, Khaled released the hit song “All I Do is Win” which went 3x platinum and sold over 3 million singles which crossed over all music genres to become a mainstream hit, solidifying him as a force to be reckoned with and “I’m On One” feat. Drake, Rick Ross and Lil Wayne. Khaled went on to release the hit single “No New Friends” featuring Drake, Lil Wayne and Rick Ross, which reached gold status and has sold over 500,000 singles worldwide. DJ Khaled has sold over 15 million singles in his career.
Rachel Platten spent the last decade as an independent musician before her breakthrough hit single “Fight Song” caught the world’s attention just last year. As a kid growing up in Boston, Rachel dreamt about music as a career but never really thought it could happen in real life. The electricity she felt on stage while studying abroad in college and performing in front of 80,000 at the International Soca Monarch Finals in Trinidad, inspired Rachel to start chasing what she once thought was an impossible dream. Upon graduation, Rachel moved to New York City. She found a band on Craigslist and started performing in clubs around the city. Despite the struggle and the setbacks, Rachel loved being on stage, even if at times nobody was listening. Realizing she needed to turn inward to tell her own story, Rachel spent two years writing her #1 hit “Fight Song.” The anthem turned out to be just the message people needed. “Fight Song” has now been certified 3x Platinum, while her follow-up single “Stand By You” was recently certified Platinum. Both songs are featured on Rachel’s Gold certified album “Wildfire,” which the singer released January 1 of this year. Rachel’s newest single “Better Place” is proving to be yet another hit single as it’s already reached Top 20 at Adult Pop radio. Rachel was recently awarded a Daytime Emmy (“Outstanding Musical Performance in a Talk Show/Morning Show”) for her incredible performance of “Fight Song” on ABC’s Good Morning America, succeeding artists including Adele and Bruno Mars, while also taking home the award for “Best Lyrics” at the iHeartRadio Music Awards.
Since 1999, Ted Stryker has been a staple at KROQ and millions of Southern Californians are familiar with his voice as the drive-time DJ on The World Famous KROQ weekdays from 2pm to 6pm and his popular syndicated countdown show Out of Order. Stryker has interviewed virtually every top rock musician in the world. Outside of KROQ, Stryker’s latest TV project airs every Friday night on DirecTV’s Audience Channel titled Audience Music with Stryker. Stryker has also worked in front of the camera as a co-host on Red Bull TV during their worldwide broadcasts of Lollapalooza, Austin City Limits and Bonnaroo music festivals as well as hosting shows on AXS TV, MTV, VH1, Fox Sports, Fuse, AMA Red Carpet pre-show, and the 2014, 2015 and 2016 Billboard Music Awards. Stryker has appeared in the movies “Grandma’s Boy,” “Out Cold,” “The Sweetest Thing,” and “Sushi Girl.”
Billboard Music Awards finalists are based on key fan interactions with music, including album and digital songs sales, radio airplay, streaming, touring and social interactions on Facebook, Twitter, Instagram, YouTube, Spotify and other popular online destinations for music. These measurements are tracked year-round by Billboard and its data partners, including Nielsen Music and Next Big Sound. The awards are based on the reporting period of tracking dates March 23, 2015 through March 17, 2016 and Billboard chart dates April 11, 2015 through April 2, 2016. Since 1940, the Billboard charts have been the go-to guide for ranking the popularity of songs and albums, and are the ultimate measure of a musician’s success.
The “2016 Billboard Music Awards” sponsors and partners include Comcast, Kia Motors, Las Vegas, Music Choice, T-Mobile and WestwoodOne.
For the latest Billboard Music Awards (BBMAs) news, exclusive content and more, be sure to follow the BBMAs on social and join the conversation by using the official hashtag for the show, #BBMAs.